Holiday Cheer: Introducing Hooray Socks at Home & Loft!
We’re excited to announce a joyful new partnership this holiday season! Home & Loft has officially begun stocking delightful, colorful socks from Hooray, the brainchild of dynamic duo Hongsun Yoon and Tim Carpenter. Founded in 2017, Hooray started in a quaint apartment in Noe Valley, San Francisco, where the couple combined their passion for art and design to create a brand that celebrates individuality and self-expression through vibrant, well-made socks.
Hooray Socks embodies the spirit of creativity and positivity. Inspired by their love of color and pattern, Hongsun and Tim have crafted socks that not only keep your feet cozy but also make a bold statement. Each pair reflects their journey of learning, growing, and staying true to their mission of spreading happiness through artful design.
As small business owners, Hongsun and Tim faced the same challenges many creatives encounter. From discovering quality manufacturing partners to exploring wholesale opportunities, their perseverance has led them to a remarkable path. By 2018, they launched hooraysocks.com and made their debut at events like the Outside Lands Marketplace and Renegade Craft, quickly gaining recognition across the U.S. and Canada.
In 2022, their hard work paid off with an exciting opportunity—a pop-up event at Madewell, marking a significant milestone in bringing their joyful sock designs to a larger audience. This holiday season, we’re thrilled to offer their unique socks alongside our collection of handwoven home and loungewear textiles, creating the perfect blend of comfort and style.
At Home & Loft, we believe in supporting artisans and small businesses that share our values. By stocking Hooray Socks, we invite you to add a splash of color to your wardrobe while embracing the spirit of creativity and individuality this holiday season.
So, step into something special—our Hooray Socks are here for a limited time only! Explore our selection and find the perfect pair to keep your toes cozy while adding a fun flair to your outfit.